Hot new Campari Calendar 2012!

"What attracted me most to the project was the powerful inspiration behind it, as well as the positive approach of celebrating life with a special toast, with friends and family."

Milla Jovovich, on her part, was equally happy to have been part of the process, saying: ""As a model and an actress, this was an exciting new challenge for me, combining the skills to bring to life each of the hypothetical events in a theatrical, yet sophisticated way."

"The dresses, the styling and the set were a huge part of the real scenography, and other times it was just elaborate hairstyle and make up but, most importantly, it was Milla that was the star of the shoot, exuding ultimate glamour."

Explaining his vision for the catalog, Daniloff said: "I wanted to interpret each scenario in the most positive light, and I really seeked to recreate the events in a surreal and very choreographic way."

Campari presents various end-of-world scenarios in a series of powerful, awe inspiring images shot by Parisian born photog Dimitri Daniloff.

Each year, the brand issues only 9,999 copies of the edition and distributes them exclusively to friends of Campari internationally.

The Campari calendar made its first appearance in 2000 and has previously starred celebrities such as Benicio Del Toro, Olga Kurylenko, Salma Hayek, Eva Mendes and Jessica Alba.

"It is our mission as an aperitif to offer Campari lovers an intense, positive moment during this time, to celebrate whatever may happen and make a toast to life," said Campari chief executive Bob Kunze-Concewitz.

Always accompanied by a bottle or a glass of Campari, the actress shows a resolute attitude as she poses in couture clothes in a series of settings that go from desertification to hurricanes, meteorite showers and an alien invasion.

Milla Jovovich, who is wearing haute couture outfits and jewellery by the Swarovski, Messika, Yann Weber, Stephane Rolland and Paco Rabanne brands among others.

The Italian drink company's calendar features a series of photos where Milla Jovovich is portrayed in different end-of-the-world scenarios..

Inspired by the Mayan prediction that the world will end on 21 December 2012.

"It's the end of the world, baby!" is the title of the latest edition of the iconic Campari calendar 2012.