Cleavage Couture

  • Multi Ways: This new- age underwire, padded bra is a 'multi ways' bra that can be worn in seven ways: strapless, one strap, halter, classic, v- front, cross- front or crossback. Its sleek straps and flexibility are advantages.

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  • Plunge Bra: The plunge bra made women who wore plunging necklines hugely happy. The advantage of this bra is that it remains hidden even when a woman has a dangerously low neckline.

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  • Push-up Bra: With the creation of Wonderbra women starting flaunting their pushed up bosom. However, the sale of push-up bra got the boost in 1990s when it was marketed with this pic of Eva Herzigova.

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  • Cone Shaped: This was popularly referred to as a "bullet bra" in the 50's and made a comeback in the 80s after Madonna wore it on stage. The bullet bra is still considered one of the more innovative designs in vintage lingerie.

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  • Classic Long Line: This gained popularity in the late 30s. It lifted the breasts, tucked in the waist and fit all the way to the top of a girdle for a sleek fit. The design was slowly adapted to the curves of a woman's body.

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  • Here's a look at the evolution of the bra over the past 80 years...

    Bombshell Fantasy Bra: In 2010, Victoria's Secret hired a designer to created a US$ 2 million Fantasy Bra which includes more than 3,000 brilliant cut white diamonds, totalling 60 carats, and 82 carats of sapphires and topaz.

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