The movie is a sequel of 2003 film Jism and also stars Randeep Hooda and Arunoday Singh.
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The 31-year-old is presently in India to promote her first Bollywood film Jism 2, released August 3.
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The Webstore will carry a wide range of products - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products to apparel and accessories for gay and lesbian audience.
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"Excited!! My new endorsement Besharam site landing page is up www.imbesharam.com(sic)," Sunny tweeted.
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Indo-Canadian porn star Sunny Leone has been roped in as the face of imbesharam.com, a US-based adult Webstore, and says she can't wait to see the website going live.