Blue wine is newest food trend hitting Instagram but it looks absolutely ridiculous

Would you like to try blue wine?

Sarwat Fatima Sarwat Fatima Sep 13, 2017
Blue wine looks anything but appetizing. Photo Courtesy: Instagram/ Betchy


Seems like it's not just beauty trends that are taking Instagram by storm. Food trends are a rage too these days and unfortunately some of them are downright ridiculous. For instance, there is blue wine that everyone is raving about but we can't help but feel put off by it. And you would too if you take a good look at this catastrophe.

Here it is:


According to a report published in The Washington Post, Spanish-based winemakers launched Gik Live in an attempt to defy the traditional constraints of alcohol production. "Forget traditions and forget that we are speaking about the liquid which represents the blood of Christ at church. Gik is not a blue wine, it's a revolution," reads the bio on their official website.

Really! How on Earth did someone come up with the idea of blue wine? If you ask us, it looks like something Smurfs would drink. As far as humans go, we are pretty used to the authentic wine colour. Right? The blue colour is not a product of artificial add-ons, but created from anthocyanin, a pigment in grape skins, and a dye called indigotine which is extracted from plants. Moreover, because artificial sweeteners are added to it, it taste really sweet--unlike regular wines.

"We discovered that the best way to create it was to go back to the beginning and merge nature and technology: we mix different varieties of grapes and after that, we use two organic pigments to turn it blue. Then, we improve the flavor and make it easy to drink," says Aritz López, one of the wine's creators, in an interview to the Independent.

Now, the makers can revel in their invention as much as they want, but the colour sure does a good job at marking the product as weird. In fact, the European Union has prohibited the makers from calling Gik 100% wine in Europe. Why you ask? Well, because blue is not an approved colour of wine in Europe.

So, the trend may have been able to conquer Instagram but it sure does not look bizarre enough for the human folks to trust it.

Also read: Yes, you can totally have your wine on the rocks. Here's how

Also read: Drink your way to the body of your dreams: 4 alcoholic drinks that help you lose weight

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