Ranveer, it's not your sexist ad we have a problem with. It's your mindset

You really did break our hearts, this time.

Sarwat Fatima Sarwat Fatima Nov 24, 2016
Sorry to burst your bubble, but your latest Jack and Jones ad has left us fuming. Photo courtesy: Twitter/ elsamariedsilva

Come on, Ranveer Singh! We didn't expect this from you. We have laughed at your antics for years, cheered when you won awards, and cried when rumours of your break-up did rounds on the Internet. In a nutshell, women just adore you for who you are. But sadly, you have failed to return the affection.

In case you are wondering what we are talking about, here's some news for you: we don't like to be objectified, and we definitely don't want to be treated like a prize. So, sorry to burst your bubble, but your latest Jack and Jones ad has left us fuming. If you don't already know, women are sick of the sexist mentality that prevails at workplaces. Like seriously, we put extra hours, do double the work, but at the end of the day--it is the loud-mouthed dude from the next bay, who hogs the increment.

In fact, it's not just the gender pay gap that pisses us off. It's the way some men leer at the hem of our skirts and mouth shit when we pass them in the hallways. Let us tell you: that doesn't make us feel appreciated or beautiful, it feel disgusting, actually. So, now that you know what hell some women go through every day, allow us to express our disappointment over your choice of content distribution. You are an influencer, and thousands of men in India try to replicate you. With that kind of responsibility resting on you, don't you think you should choose your endorsements carefully?

Also read: Lose your job or put up with sexual abuse, this is the choice women in a TN mill have to make every day

The Jack and Jones ad you recently shot for shows you carrying a woman over your shoulder, while winking suggestively. In fact, the billboards, which proudly display the campaign, are smeared with a tag line that reads: "Don't hold back. Take your work home". Really? Aren't things bad enough for us, already? Do you really want men to start carrying us home, now?

And it's not just us who hold this opinion. Tamil actor Siddharth, too, has criticized you for your nonchalant stance. But do you really need a superstar pointing that out for you. You might apologize in the future, but would that be enough? After all, what's done cannot be undone, right?

Also read: Women in Iceland walked out of their offices at 2:38 p.m. Here's why Indian women should follow

Related Stories

Copyright © 2017 Living Media India Limited. For reprint rights: Syndications Today.