This brand is helping Muslim women around the world find clothes that fit their faith
Finding modest fashion is not a herculean task thanks to this website.
Finding a perfect dress that compliments your complexion, figure, and style is a tiring task. But, with a plethora of options available across all fashion brands, it gets a little easier to zero down on an ensemble of your choice. But, for Muslim women the deal is a little trickier.
Picking out the right clothes that don't scream orthodox, but also adhere to the fashion guidelines of the faith is a quandary that most Muslim women around the world face.
But, not any more.
UK-based sisters Nafisa and Selina Bakkar have come up with online portal that has been specially designed to cater to the fashion needs of Muslim women. The website called Amaliah curates Muslim-friendly clothes from top brands such as Top Shop, H&M, Asos, Urban Outfitters, among others. So far, the website has 250,000 followers.
"Amaliah started as a personal frustration," said founder Nafisa in an interview to CNN.
"We realized that it was a big pain point for Muslim women to find clothes that were modest but also fashionable," she continued.
Having gone through the pain of finding modest yet fashionable clothes, she decided to create a portal that would make shopping easier for Muslim women. "I'd go on Asos to buy an maxi skirt or a dress, but it would have a slit in it, it would be half see-through, or it would be short and the front long at the back," she said in an interview to The Memo.
"It became a really long-winded process. At times I heard 'Oh I wish this skirt didn't have the slit', or 'I really like this dress but I'm going to have to wear a top under it', I realized the problem was much bigger than me," she further added.
Thus, after much deliberation Amaliah came into being. The website allows visitors to go though the products listed on it and they can buy their favourite piece by simply clicking on it.