These singing breasts with lips in place of nipples have something very important to tell you

The video sure makes an interesting watch. Don't you miss it. Photo Courtesy: YouTube/ MACMA

There are times when we can't help but feel amused at the double standards of most social media giants. Be it Facebook, Instagram, or Twitter, one thing that's common in their list of diktats is a complete ban on the pictures showcasing women's breasts with nipples.

The intention here is to put a stop to vulgarity of all kinds. And that's very the irony lies. Apparently, female body parts such as breasts and nipples represent vulgarity for reasons beyond the comprehension of a sane human mind. Maybe because we have sexualized a woman's body so much, that we can't associate breast or a vagina with anything other than sex.

Also read: Why the hypocrisy Facebook? If men can bare nipples, why can't women?

But, that becomes a hindrance when you are trying to raise awareness on issues such as breast cancer. Because how on earth is it possible to talk about breast health without talking out 'breasts and nipples'?

However, the world is full of some smart people--such as those working for an Argentinian ad agency named David. According to a report published in the Ladies Finger, the agency has come up with a PSA called Everybody Loves Boobs that skirts the female-nipple ban, this time by replacing nipples with moving lips.

No points for guessing that the video has some very important insights to share. For instance, without offending the policies of social media platforms, it was managed to create awareness about breast awareness.  

Did you know that one in eight people have to undergo surgery for breast cancer, and that men can suffer from breast cancer too? Well, if not then watch this video for some very crucial information.

Also, this is not the first the first time that the agency has done something of this sort. Earlier, it had come up with another PSA, which talked about various steps of breast self-examination, but with a little twist. Interestingly, they had used a male body for the video and chest in place of a breast.

Clever, no?

Also read: So, you've got stray hair on your breasts. This is what it means