Two French fashion companies will stop hiring size zero models for this amazing reason

France had already banned ultra-thin models under a 2015 law. Photo Courtesy: Facebook/DavidKovacic

If you have ever seen picture of a model, you'd know that fashion industry is mostly about unreal and unhealthy body images. After all, no one except models is actually that thin in real life. And that does send a wrong message to those young girls who consider these models as their icons. However, things are about to change, at least in the French fashion industry. French fashion companies Kering and LVMH have decided that they will stop hiring excessively thin models worldwide.

Wonder why this sudden change? Well, their decision comes under a new charter developed in response to continued criticism the industry encourages eating disorders. And this isn't first time such a decision has been taken. According to Deccan Chronicle, France banned ultra-thin models under a 2015 law. But it was only stipulated models needed a doctor's note attesting to their health based on age, weight and body shape and proposals to include a minimum body mass index were dropped after industry pressure.

Companies Kering and LVMH said their charter will now go further than the French legislation. They have said that all their fashion brands have committed to banning models below French size 34 for women and 44 for men. Size 32 in France corresponds to size 0 in the United States. In their official statement, Kering CEO Francois-Henri Pinault said "We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide."

The two French companies, whose labels include big brands like Christian Dior, Givenchy, Yves Saint Laurent and Gucci, said that their charter would guarantee the "the well-being of models". It also forbids the hiring of girls under 16 to pose as adult models.

The brands have committed to working solely with models who can provide a doctor's certificate obtained less than six months before a shoot or fashion show attesting to their good health. They will even put a psychologist at their disposal during their work. The new rules will come into effect ahead of Paris Fashion Week this month.

This move definitely come as a breath of fresh air in the glamour world. We are just hoping that every fashion company takes an inspiration from this and follows suit.

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