Surprise, surprise! It's time to turn the tables. Ra.One sued a leading jewelry brand as their song 'Chammak Challo' was used to showcase an exquisite collection in India international jewelry week before the official release of the song. Brand ambassador Amrita Rao walked the ramp while the song played in the background.
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The story of Ajay Devgn's production house sending a legal notice to Yash Raj Films is indeed quite funny.
In a series of incidents before the release of Son of Sardaar, Ajay Devgn stated to the press that he wasn't concerned about Yash Chopra's Jab Tak Hai Jaan releasing on the same day. However, as it turned out Ajay's production house sued Yash Raj Films for pressurising the distributors and using their influence to promote Jab Tak Hai Jaan.
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Hari Puttar, a Bollywood children's film embroiled in a legal battle with Warner Bros. The latter claimed that the film is based on Harry Potter.
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The film Atithi Tum Kab Jaoge faced copyright infringement issue. Aabid Surti, a 75 year old painter-author filed a case before the Bombay High Court against the makers stating that the film's story has been copied from his Gujarati novel Bauter Varas No Babo which was later translated into Hindi as Bahattar Saal Ka Bachcha (72 year old child) and published in 1975.
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Delhi Belly was sued by Hyundai for supposedly depicting a Hyundai car in a derogatory manner in the movie.
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Munni Badnam Hui rubbed Zandu Pharmaceutical Works, the manufacturer of Zandu Balm, the wrong way. The company served a legal notice on producer Arbaaz Khan for copyright infringement.
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It is not the first time that a brand has sued the filmmakers. This seems to be the normal trend now.
A well-known biscuit company has sent a legal notice to Vikram Bhatt's production, Ankur Arora Murder Case. The brand alleges that the movie promoted the product in a bad way as a child was shown dying on the operation table because he consumed a biscuit made by them.
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Bollywood is always shrouded in controversy. With a new tale to tell everyday, the industry can boast of a trajectory of errors. But, is each one of us too sensitive and critical? With all the suing going around in the courts, it most likely seems so!
If you ask us, it is not right to sue filmmakers on grounds that are frivolous or can be ignored by cultivating a good sense of humour.
Recently, in Yeh Jawani Hai Deewani a conversation between Ranbir Kapoor and Tanvi Azmi says, 'Yeh Rooh Afza bahut bekaar hai'. Hamdard National Foundation, the company who owns the brand has now filed a case against the producers. The matter is up for hearing on July 16.
