The movie is a sequel of 2003 film Jism and also stars Randeep Hooda and Arunoday Singh.
The 31-year-old is presently in India to promote her first Bollywood film Jism 2, released August 3.
The Webstore will carry a wide range of products - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products to apparel and accessories for gay and lesbian audience.
"Excited!! My new endorsement Besharam site landing page is up www.imbesharam.com(sic)," Sunny tweeted.
Indo-Canadian porn star Sunny Leone has been roped in as the face of imbesharam.com, a US-based adult Webstore, and says she can't wait to see the website going live.